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Business & operations

Market research analyst

Study customers, markets and evidence to help organizations make decisions.

Oregon median annual wage$79,150Not starting pay · all experience levels
BLS · May 2025
Middle 50% of annual wages$60,860–$107,99025th–75th percentiles · all experience levels
Projected change in Oregon jobs+9.9%2024–2034 · ten-year change
Projected openings per year1,284Calculated annual average · 2024–2034

EDUCATION & ENTRY

Business or marketing study + research skills

Combine marketing knowledge with statistics, research design and clear communication. Build work samples that show how you turn evidence into a business recommendation.

The state’s typical entry education classification is “Bachelor's degree.” This describes the occupation broadly; employers, programs and licensing bodies set specific requirements.

CONNECT THE CAREER TO A PLACE TO LEARN

Oregon training options

These are related routes to investigate. Confirm the full preparation, current admissions and eligibility for your intended role with the provider.

Southern Oregon University

Business Administration

Bachelor · 180 quarter credits minimum; full sequence depends on the degree planAshland · confirm campus or online option

Study business functions with options in accounting, management and marketing.

Ask: Which concentration and capstone would best demonstrate the skills needed for my target entry role?

Program page reviewed September 15, 2026

Take this question to a counselor.

Do I enjoy asking why people choose something and testing explanations with data?

Before choosing a program, ask for prerequisites, the complete timeline, class and placement schedules, and a full cost estimate including supplies, exams, travel and living expenses.

Build a working cost estimate →

Understand the numbers.

The median is the midpoint of estimated wages for Oregon workers in this occupation. The hourly median is $38.05. These figures describe workers across experience levels; they are not starting pay or the earnings of graduates from the programs below.

Oregon projects employment moving from 13,218 jobs in 2024 to 14,529 in 2034. The projected 12,844 openings over the decade include growth and replacement needs as workers leave an occupation. Dividing that total by ten gives the rounded annual average shown above. These are projections, not today’s vacancies.

How to read wage information →